/* ==========================================================================
   COACHED BY MAI | Design System
   Palette sampled from brand logo: cream #F8EEE5, oxblood #4E1512
   Display: Fraunces (editorial, soft high-contrast serif)
   Body: Inter
   ========================================================================== */

@import url('https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght@0,9..144,300;0,9..144,400;0,9..144,500;0,9..144,600;1,9..144,400;1,9..144,500&family=Inter:wght@300;400;500;600;700&display=swap');

:root{
  --cream: #F9F1E8;
  --cream-deep: #F1E4D5;
  --paper: #FCF7F0;
  --oxblood: #4E1512;
  --oxblood-deep: #340C0A;
  --oxblood-soft: #7A362E;
  --charcoal: #2A231F;
  --charcoal-soft: #574C45;
  --taupe: #C9B7A8;
  --taupe-line: rgba(78,21,18,0.16);
  --white: #FFFFFF;

  --display: 'Fraunces', Georgia, serif;
  --body: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;

  --container: 1240px;
  --pad: clamp(1.5rem, 5vw, 4rem);

  --ease: cubic-bezier(.22,.61,.36,1);
}

*,*::before,*::after{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{
  margin:0;
  background:var(--cream);
  color:var(--charcoal);
  font-family:var(--body);
  font-weight:400;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
ul{ margin:0; padding:0; list-style:none; }
h1,h2,h3,h4{ margin:0; font-family:var(--display); font-weight:500; color:var(--oxblood-deep); }
p{ margin:0; }
button{ font-family:inherit; cursor:pointer; }

::selection{ background:var(--oxblood); color:var(--cream); }

/* Subtle grain overlay for premium editorial texture */
.grain{
  pointer-events:none;
  position:fixed; inset:0; z-index:9999;
  opacity:.035;
  mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='140' height='140'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");
}

.container{
  max-width:var(--container);
  margin:0 auto;
  padding-left:var(--pad);
  padding-right:var(--pad);
}

.eyebrow{
  font-family:var(--body);
  font-size:.72rem;
  font-weight:600;
  letter-spacing:.22em;
  text-transform:uppercase;
  color:var(--oxblood-soft);
  display:inline-flex;
  align-items:center;
  gap:.6em;
}
.eyebrow::before{
  content:'';
  width:22px; height:1px;
  background:var(--oxblood-soft);
  display:inline-block;
}

.italic{ font-style:italic; font-weight:400; color:var(--oxblood); }

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  gap:.6em;
  padding:1.05em 2.1em;
  font-family:var(--body);
  font-size:.78rem;
  font-weight:600;
  letter-spacing:.14em;
  text-transform:uppercase;
  border-radius:999px;
  border:1px solid transparent;
  transition:transform .45s var(--ease), background .35s var(--ease), color .35s var(--ease), border-color .35s var(--ease), box-shadow .35s var(--ease);
  white-space:nowrap;
}
.btn-primary{
  background:var(--oxblood-deep);
  color:var(--cream);
  box-shadow:0 10px 26px -12px rgba(52,12,10,.55);
}
.btn-primary:hover{
  background:var(--oxblood);
  transform:translateY(-2px);
  box-shadow:0 16px 30px -12px rgba(52,12,10,.6);
}
.btn-ghost{
  background:transparent;
  color:var(--oxblood-deep);
  border-color:var(--taupe-line);
}
.btn-ghost:hover{
  border-color:var(--oxblood-deep);
  background:rgba(78,21,18,.05);
}
.btn-light{
  background:var(--cream);
  color:var(--oxblood-deep);
}
.btn-light:hover{
  background:var(--white);
  transform:translateY(-2px);
}
.btn-sm{ padding:.85em 1.6em; font-size:.7rem; }

/* ---------- Nav ---------- */
.nav{
  position:fixed; top:0; left:0; right:0; z-index:500;
  background:rgba(249,241,232,0);
  border-bottom:1px solid transparent;
  transition:background .5s var(--ease), border-color .5s var(--ease), padding .4s var(--ease);
  padding:1.35rem 0;
}
.nav.is-scrolled{
  background:rgba(249,241,232,.92);
  backdrop-filter:blur(14px);
  border-bottom-color:var(--taupe-line);
  padding:.9rem 0;
}
.nav .container{
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:1.5rem;
}
.brand{
  display:flex;
  align-items:center;
  gap:.65rem;
  font-family:var(--display);
  font-size:1.05rem;
  letter-spacing:.03em;
  color:var(--oxblood-deep);
}
.brand img{ height:66px; width:66px; border-radius:50%; }
.brand span{ display:block; }
.brand small{
  display:block;
  font-family:var(--body);
  font-size:.58rem;
  font-weight:600;
  letter-spacing:.2em;
  color:var(--oxblood-soft);
  margin-top:1px;
}
.nav-links{
  display:flex;
  align-items:center;
  gap:2.4rem;
}
.nav-links a{
  font-size:.78rem;
  font-weight:500;
  letter-spacing:.03em;
  color:var(--charcoal);
  position:relative;
  padding:.2rem 0;
}
.nav-links a::after{
  content:'';
  position:absolute; left:0; right:100%; bottom:-2px; height:1px;
  background:var(--oxblood);
  transition:right .35s var(--ease);
}
.nav-links a:hover::after{ right:0; }
.nav-cta{ display:flex; align-items:center; gap:1.15rem; }
.nav-ig{
  display:inline-flex;
  align-items:center;
  gap:.42rem;
  font-size:.78rem;
  font-weight:600;
  letter-spacing:.03em;
  color:var(--oxblood-soft);
  transition:color .3s var(--ease);
}
.nav-ig svg{ flex:0 0 auto; }
.nav-ig:hover{ color:var(--oxblood-deep); }
.nav-burger{
  display:none;
  width:40px; height:40px;
  border:1px solid var(--taupe-line);
  border-radius:50%;
  background:var(--cream);
  align-items:center; justify-content:center;
  flex-direction:column; gap:4px;
}
.nav-burger span{ width:16px; height:1px; background:var(--oxblood-deep); display:block; }

/* ---------- Ring / signature motif ---------- */
.ring-frame{
  position:relative;
  display:inline-block;
}
.ring-frame::before,
.ring-frame::after{
  content:'';
  position:absolute;
  border:1px solid var(--oxblood-soft);
  border-radius:50%;
  pointer-events:none;
}
.ring-frame::before{ inset:-14px; opacity:.55; }
.ring-frame::after{ inset:-24px; opacity:.28; }

.seal{
  width:118px; height:118px;
  border-radius:50%;
  border:1px solid var(--taupe-line);
  display:flex; align-items:center; justify-content:center;
  position:relative;
  flex-shrink:0;
}
.seal::before{
  content:'';
  position:absolute; inset:8px;
  border:1px solid var(--taupe-line);
  border-radius:50%;
}
.seal svg{ width:100%; height:100%; }
.seal-text{
  font-size:.56rem;
  letter-spacing:.14em;
  font-weight:600;
  fill:var(--oxblood-soft);
  text-transform:uppercase;
}

/* ---------- Hero ---------- */
.hero{
  padding-top:calc(88px);
  min-height:100vh;
  display:grid;
  grid-template-columns:1fr;
  align-items:stretch;
  position:relative;
}
.hero-inner{
  display:grid;
  grid-template-columns:1.05fr 1fr;
  min-height:calc(100vh - 88px);
}
.hero-copy{
  display:flex;
  flex-direction:column;
  justify-content:center;
  gap:1.8rem;
  padding:3rem var(--pad) 4rem;
}
.hero-copy h1{
  font-size:clamp(2.35rem, 4.4vw, 3.85rem);
  line-height:1.06;
  letter-spacing:-.01em;
  font-weight:500;
  max-width:15ch;
}
.hero-copy .lede{
  font-size:1.05rem;
  color:var(--charcoal-soft);
  max-width:38ch;
  line-height:1.65;
}
.hero-actions{
  display:flex;
  align-items:center;
  gap:1.6rem;
  flex-wrap:wrap;
  margin-top:.4rem;
}
.hero-note{
  font-size:.78rem;
  color:var(--charcoal-soft);
  letter-spacing:.02em;
}
.hero-visual{
  position:relative;
  overflow:hidden;
  min-height:420px;
}
.hero-visual img{
  width:100%; height:100%;
  object-fit:cover;
  object-position:65% 20%;
}
.hero-visual::after{
  content:'';
  position:absolute; inset:0;
  background:linear-gradient(100deg, rgba(78,21,18,.16), rgba(78,21,18,0) 30%);
}

.hero-stats{
  border-top:1px solid var(--taupe-line);
  padding:1.6rem var(--pad);
}
.hero-stats .container{
  display:grid;
  grid-template-columns:repeat(4, auto);
  gap:2.4rem 3rem;
  justify-content:space-between;
}
.hero-stat{ display:flex; flex-direction:column; gap:.15rem; }
.hero-stat b{ font-family:var(--display); font-size:1.5rem; color:var(--oxblood-deep); font-weight:500; }
.hero-stat span{ font-size:.72rem; letter-spacing:.08em; text-transform:uppercase; color:var(--charcoal-soft); }

/* ---------- Section shell ---------- */
section{ position:relative; }
.section{ padding:clamp(4.5rem,9vw,8rem) 0; }
.section-alt{ background:var(--cream-deep); }
.section-dark{ background:var(--oxblood-deep); color:var(--cream); }
.section-dark h2, .section-dark h3, .section-dark .eyebrow{ color:var(--cream); }
.section-dark .eyebrow::before{ background:var(--taupe); }

.section-head{
  max-width:640px;
  margin-bottom:3.4rem;
  display:flex;
  flex-direction:column;
  gap:1.1rem;
}
.section-head.center{ margin-left:auto; margin-right:auto; text-align:center; align-items:center; }
.section-head h2{
  font-size:clamp(1.9rem, 3.2vw, 2.7rem);
  line-height:1.16;
  font-weight:500;
}
.section-head p{
  color:var(--charcoal-soft);
  font-size:1.02rem;
  max-width:52ch;
  line-height:1.7;
}
.section-dark .section-head p{ color:rgba(249,241,232,.72); }

/* ---------- Story ---------- */
.story{
  display:grid;
  grid-template-columns:.85fr 1.15fr;
  gap:clamp(2.5rem,6vw,6rem);
  align-items:center;
}
.story-media{
  position:relative;
}
.story-media img{
  border-radius:6px;
  width:100%;
  aspect-ratio:4/5;
  object-fit:cover;
  object-position:top;
}
.story-media .ring-frame{ display:block; width:100%; }
.story-copy p{
  color:var(--charcoal-soft);
  font-size:1.03rem;
  line-height:1.8;
  margin-bottom:1.3rem;
}
.story-copy p:last-of-type{ margin-bottom:0; }
.story-sig{
  margin-top:2rem;
  font-family:var(--display);
  font-style:italic;
  font-size:1.4rem;
  color:var(--oxblood);
}
.story-sig span{
  display:block;
  font-family:var(--body);
  font-style:normal;
  font-size:.7rem;
  letter-spacing:.1em;
  text-transform:uppercase;
  color:var(--charcoal-soft);
  margin-top:.35rem;
}

/* ---------- Who it's for ---------- */
.for-grid{
  display:grid;
  grid-template-columns:.9fr 1.1fr;
  gap:clamp(2.5rem,6vw,5rem);
  align-items:center;
}
.for-media{ position:relative; }
.for-media img{
  width:100%;
  border-radius:6px;
  aspect-ratio:3/4;
  object-fit:cover;
}
.for-list{ display:flex; flex-direction:column; }
.for-heading{
  font-size:clamp(1.9rem,3.2vw,2.6rem);
  margin:1rem 0 2rem;
  max-width:14ch;
}
.for-item{
  display:flex;
  gap:1.1rem;
  padding:1.15rem 0;
  border-top:1px solid var(--taupe-line);
}
.for-item:last-child{ border-bottom:1px solid var(--taupe-line); }
.for-item .mark{
  width:22px; height:22px;
  border-radius:50%;
  border:1px solid var(--oxblood-soft);
  flex-shrink:0;
  margin-top:.25rem;
  position:relative;
}
.for-item .mark::after{
  content:'';
  position:absolute; left:50%; top:50%;
  width:6px; height:6px;
  border-radius:50%;
  background:var(--oxblood);
  transform:translate(-50%,-50%);
}
.for-item p{ font-size:1.03rem; color:var(--charcoal); line-height:1.55; }
.for-item strong{ color:var(--oxblood-deep); font-weight:600; }

.delivery-note{
  margin-top:1.9rem;
  padding:1.3rem 1.4rem 1.35rem;
  background:var(--paper);
  border:1px solid var(--taupe-line);
  border-left:3px solid var(--oxblood);
  border-radius:8px;
}
.delivery-note-badge{
  display:inline-block;
  margin-bottom:.7rem;
  padding:.32rem .8rem;
  background:var(--oxblood);
  color:var(--cream);
  font-size:.72rem;
  font-weight:700;
  letter-spacing:.09em;
  text-transform:uppercase;
  border-radius:100px;
}
.delivery-note p{
  font-size:1rem;
  color:var(--charcoal);
  line-height:1.6;
}
.delivery-note strong{ color:var(--oxblood-deep); font-weight:700; }

/* ---------- How it works ---------- */
.steps{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:2.5rem;
}
.step{ position:relative; padding-top:2.2rem; }
.step::before{
  content:attr(data-num);
  font-family:var(--display);
  font-style:italic;
  font-size:1.05rem;
  color:var(--taupe);
  position:absolute;
  top:0; left:0;
}
.step-line{
  width:100%; height:1px;
  background:var(--taupe-line);
  margin:0 0 1.6rem;
  position:relative;
}
.step-line::before{
  content:'';
  position:absolute; left:0; top:-1px;
  width:34px; height:3px;
  background:var(--oxblood);
  border-radius:3px;
}
.step h3{
  font-size:1.15rem;
  margin-bottom:.6rem;
  font-weight:500;
}
.step p{ font-size:.92rem; color:var(--charcoal-soft); line-height:1.65; }

/* ---------- Transformations Carousel ---------- */
.tcarousel{
  position:relative;
  padding:0 4.2rem;
}
.tcarousel-track{
  display:flex;
  overflow-x:auto;
  scroll-snap-type:x mandatory;
  scroll-behavior:smooth;
  -ms-overflow-style:none;
  scrollbar-width:none;
}
.tcarousel-track::-webkit-scrollbar{ display:none; }

.tslide{
  flex:0 0 100%;
  scroll-snap-align:start;
  display:flex;
  flex-direction:column;
  align-items:center;
}

.tslide-imgs{
  width:100%;
  display:flex;
  justify-content:center;
  align-items:stretch;
  gap:1rem;
  background:var(--paper);
  border:1px solid var(--taupe-line);
  border-radius:10px;
  padding:1.5rem;
}
.tslide-imgs.single{
  padding:1.2rem;
}
.tslide-imgs.single img{
  max-width:100%;
  max-height:520px;
  width:auto;
  height:auto;
  object-fit:contain;
  border-radius:4px;
  margin:0 auto;
}
.tslide-imgs.double{
  align-items:center;
}
.tslide-imgs.double img{
  flex:1 1 0;
  max-width:100%;
  max-height:520px;
  width:auto;
  height:auto;
  object-fit:contain;
  border-radius:4px;
  min-width:0;
}

.tslide-caption{
  margin-top:1.4rem;
  display:flex;
  align-items:center;
  gap:1rem;
  flex-wrap:wrap;
  justify-content:center;
  text-align:center;
}
.tslide-caption .tag{
  font-size:.68rem;
  letter-spacing:.08em;
  text-transform:uppercase;
  font-weight:600;
  color:var(--oxblood-soft);
  border:1px solid var(--taupe-line);
  padding:.35em .8em;
  border-radius:999px;
}

.tcarousel-arrow{
  position:absolute;
  top:38%;
  transform:translateY(-50%);
  width:52px; height:52px;
  border-radius:50%;
  background:var(--paper);
  border:1px solid var(--taupe-line);
  display:flex;
  align-items:center;
  justify-content:center;
  color:var(--oxblood-deep);
  z-index:5;
  transition:background .3s var(--ease), color .3s var(--ease), border-color .3s var(--ease);
}
.tcarousel-arrow:hover{
  background:var(--oxblood-deep);
  color:var(--cream);
  border-color:var(--oxblood-deep);
}
.tcarousel-arrow.prev{ left:0; }
.tcarousel-arrow.next{ right:0; }

.tcarousel-dots{
  display:flex;
  justify-content:center;
  gap:.55rem;
  margin-top:2rem;
}
.tcarousel-dots button{
  width:8px; height:8px;
  border-radius:50%;
  background:var(--taupe-line);
  border:none;
  padding:0;
  transition:background .3s var(--ease), transform .3s var(--ease);
}
.tcarousel-dots button.is-active{
  background:var(--oxblood);
  transform:scale(1.35);
}

/* ---------- FAQ ---------- */
.faq-split{
  display:grid;
  grid-template-columns:minmax(260px, 380px) 1fr;
  gap:clamp(2rem, 5vw, 4rem);
  align-items:start;
}
.faq-media{
  position:sticky;
  top:112px;
}
.faq-media img{
  width:100%;
  height:auto;
  display:block;
  border-radius:8px;
}
.faq-list{ border-top:1px solid var(--taupe-line); }
.faq-item{ border-bottom:1px solid var(--taupe-line); }
.faq-q{
  width:100%;
  display:flex;
  align-items:center;
  justify-content:space-between;
  gap:1.5rem;
  padding:1.7rem 0;
  background:none;
  border:none;
  text-align:left;
  font-family:var(--display);
  font-size:1.1rem;
  color:var(--oxblood-deep);
}
.faq-q .plus{
  width:28px; height:28px;
  border-radius:50%;
  border:1px solid var(--taupe-line);
  flex-shrink:0;
  position:relative;
}
.faq-q .plus::before, .faq-q .plus::after{
  content:'';
  position:absolute; left:50%; top:50%;
  background:var(--oxblood-deep);
  transform:translate(-50%,-50%);
  transition:transform .35s var(--ease), opacity .35s var(--ease);
}
.faq-q .plus::before{ width:10px; height:1px; }
.faq-q .plus::after{ width:1px; height:10px; }
.faq-item.is-open .faq-q .plus::after{ transform:translate(-50%,-50%) rotate(90deg); opacity:0; }
.faq-a{
  max-height:0;
  overflow:hidden;
  transition:max-height .5s var(--ease);
}
.faq-a-inner{
  padding-bottom:1.7rem;
  color:var(--charcoal-soft);
  font-size:.98rem;
  line-height:1.75;
  max-width:64ch;
}

/* ---------- Final CTA ---------- */
.final-cta{
  text-align:center;
  display:flex;
  flex-direction:column;
  align-items:center;
  gap:1.8rem;
  padding-top:1rem;
}
.final-cta h2{
  font-size:clamp(2rem,4.4vw,3.2rem);
  line-height:1.14;
  max-width:18ch;
  color:var(--cream);
}
.final-cta p{
  max-width:48ch;
  color:rgba(249,241,232,.78);
  font-size:1.05rem;
  line-height:1.7;
}
.final-choice{
  display:flex;
  gap:2.5rem;
  margin-top:.5rem;
  flex-wrap:wrap;
  justify-content:center;
}
.choice{
  border:1px solid rgba(249,241,232,.22);
  border-radius:10px;
  padding:1.6rem 1.8rem;
  max-width:270px;
  text-align:left;
}
.choice h4{
  color:var(--cream);
  font-size:.95rem;
  margin-bottom:.5rem;
  font-weight:500;
}
.choice p{
  font-size:.85rem;
  color:rgba(249,241,232,.62);
  line-height:1.6;
}
.choice.chosen{ border-color:var(--taupe); background:rgba(249,241,232,.04); }

/* ---------- Application form ---------- */
.apply-form-wrap{
  width:100%;
  max-width:520px;
  margin:2.6rem auto 0;
  text-align:left;
}
.apply-progress{
  width:100%;
  height:3px;
  border-radius:99px;
  background:rgba(249,241,232,.16);
  overflow:hidden;
  margin-bottom:.9rem;
}
.apply-progress-bar{
  height:100%;
  width:33.33%;
  background:var(--cream);
  border-radius:99px;
  transition:width .45s var(--ease);
}
.apply-step-label{
  font-size:.7rem;
  letter-spacing:.14em;
  text-transform:uppercase;
  color:rgba(249,241,232,.55);
  margin-bottom:2rem;
}
.apply-step{ display:none; }
.apply-step.is-active{ display:block; }
.apply-step h3{
  color:var(--cream);
  font-size:1.15rem;
  font-weight:500;
  margin:0 0 1.1rem;
}
.apply-step h3:not(:first-child){ margin-top:2rem; }
.apply-field{
  display:block;
  font-size:.78rem;
  letter-spacing:.04em;
  color:rgba(249,241,232,.65);
  margin-bottom:1rem;
}
.apply-field span{ color:rgba(249,241,232,.4); }
.apply-field input,
.apply-field textarea{
  display:block;
  width:100%;
  margin-top:.5rem;
  padding:.85em 1em;
  background:rgba(249,241,232,.06);
  border:1px solid rgba(249,241,232,.2);
  border-radius:8px;
  color:var(--cream);
  font-family:var(--body);
  font-size:.95rem;
  transition:border-color .3s var(--ease), background .3s var(--ease);
}
.apply-field input::placeholder,
.apply-field textarea::placeholder{ color:rgba(249,241,232,.35); }
.apply-field input:focus,
.apply-field textarea:focus{
  outline:none;
  border-color:var(--taupe);
  background:rgba(249,241,232,.1);
}
.apply-field-textarea textarea{ resize:vertical; min-height:88px; }

.apply-choice-group{
  display:flex;
  flex-wrap:wrap;
  gap:.65rem;
  margin-bottom:.4rem;
}
.apply-choice{
  padding:.7em 1.1em;
  border-radius:999px;
  border:1px solid rgba(249,241,232,.22);
  background:transparent;
  color:rgba(249,241,232,.78);
  font-size:.84rem;
  transition:background .3s var(--ease), border-color .3s var(--ease), color .3s var(--ease);
}
.apply-choice:hover{ border-color:var(--taupe); }
.apply-choice.is-selected{
  background:var(--cream);
  border-color:var(--cream);
  color:var(--oxblood-deep);
  font-weight:600;
}

.apply-step-actions{
  display:flex;
  justify-content:space-between;
  align-items:center;
  margin-top:1.8rem;
  gap:1rem;
}
.apply-step-actions-single{ justify-content:flex-end; }
.apply-step-actions .btn{ flex:0 0 auto; }
.apply-back{
  background:none;
  border:none;
  font-size:.8rem;
  color:rgba(249,241,232,.6);
  padding:.6em 0;
}
.apply-back:hover{ color:var(--cream); }

.apply-error{
  margin-top:1rem;
  font-size:.82rem;
  color:#E8B4A8;
}

.apply-success{
  max-width:480px;
  margin:2.6rem auto 0;
  text-align:center;
  padding:2.4rem 2rem;
  border:1px solid rgba(249,241,232,.22);
  border-radius:12px;
}
.apply-success h3{
  color:var(--cream);
  font-family:var(--display);
  font-size:1.4rem;
  font-weight:500;
  margin-bottom:.6rem;
}
.apply-success p{
  color:rgba(249,241,232,.7);
  font-size:.92rem;
  line-height:1.6;
}

/* ---------- Footer ---------- */
.footer{
  padding:3.5rem 0 2.5rem;
  border-top:1px solid var(--taupe-line);
}
.footer .container{
  display:flex;
  flex-wrap:wrap;
  gap:2rem;
  justify-content:space-between;
  align-items:flex-start;
}
.footer-brand{ max-width:280px; }
.footer-brand .brand{ margin-bottom:.9rem; }
.footer-brand p{ font-size:.85rem; color:var(--charcoal-soft); line-height:1.6; }
.footer-cols{ display:flex; gap:4rem; flex-wrap:wrap; }
.footer-col h5{
  font-size:.7rem; letter-spacing:.14em; text-transform:uppercase;
  color:var(--oxblood-soft); font-weight:600; margin-bottom:1rem;
}
.footer-col a, .footer-col span{
  display:block;
  font-size:.86rem;
  color:var(--charcoal-soft);
  margin-bottom:.65rem;
}
.footer-col a:hover{ color:var(--oxblood-deep); }
.footer-bottom{
  margin-top:3rem;
  padding-top:1.6rem;
  border-top:1px solid var(--taupe-line);
  display:flex;
  justify-content:space-between;
  flex-wrap:wrap;
  gap:1rem;
  font-size:.75rem;
  color:var(--charcoal-soft);
}

/* ---------- Sticky mobile CTA ---------- */
.mobile-cta{
  position:fixed;
  left:0; right:0; bottom:0;
  z-index:400;
  padding:.85rem 1rem calc(.85rem + env(safe-area-inset-bottom, 0px));
  background:rgba(249,241,232,.94);
  backdrop-filter:blur(10px);
  border-top:1px solid var(--taupe-line);
  display:none;
}
.mobile-cta .btn{ width:100%; }

/* ---------- Reveal animation ---------- */
.reveal{
  opacity:0;
  transform:translateY(22px);
  transition:opacity .8s var(--ease), transform .8s var(--ease);
}
.reveal.is-visible{ opacity:1; transform:translateY(0); }

@media (prefers-reduced-motion: reduce){
  .reveal{ opacity:1; transform:none; transition:none; }
  html{ scroll-behavior:auto; }
}

/* ---------- Focus states ---------- */
a:focus-visible, button:focus-visible{
  outline:2px solid var(--oxblood);
  outline-offset:3px;
}

/* ==========================================================================
   Responsive
   ========================================================================== */
@media (max-width: 1080px){
  .steps{ grid-template-columns:repeat(2,1fr); row-gap:3rem; }
}

@media (max-width: 900px){
  .nav-links{ display:none; }
  .nav-burger{ display:flex; flex-shrink:0; }
  .brand{ font-size:.92rem; }
  .brand img{ height:54px; width:54px; }
  .brand small{ display:none; }
  .nav-cta .btn-primary{ display:none; }
  .nav-ig{ display:none; }
  .nav .container{ flex-wrap:nowrap; }
  .hero-inner{ grid-template-columns:1fr; }
  .hero-copy{ padding-top:2.6rem; order:2; }
  .hero-visual{ order:1; min-height:56vh; }
  .hero{ padding-top:76px; }
  .hero-stats .container{ justify-content:flex-start; gap:2rem 2.6rem; }
  .story, .for-grid{ grid-template-columns:1fr; }
  .story-media{ max-width:420px; }
  .for-media{ order:2; max-width:420px; }
  .for-list{ order:1; }
  .mobile-cta{ display:block; }
  .footer .container{ flex-direction:column; }
}

/* ---------- Mobile (<=680px): intentional, not just "shrunk desktop" ---------- */
@media (max-width: 680px){
  :root{ --pad: 1.25rem; }

  /* -- rhythm: tighter, more considered section spacing -- */
  .section{ padding: 3.4rem 0; }
  .section-head{ margin-bottom: 2.2rem; gap:.85rem; }
  .section-head p{ font-size:.95rem; }

  /* -- nav -- */
  .nav{ padding: 1rem 0; }
  .nav.is-scrolled{ padding: .75rem 0; }

  /* -- hero -- */
  .hero{ padding-top:64px; }
  .hero-visual{ min-height:64vh; }
  .hero-visual img{ object-position:58% 14%; }
  .hero-copy{ padding:2.2rem 1.25rem 2.6rem; gap:1.4rem; }
  .hero-copy h1{ font-size:clamp(1.9rem, 8vw, 2.4rem); max-width:none; }
  .hero-copy .lede{ font-size:.96rem; max-width:none; }
  .hero-actions{ flex-direction:column; align-items:stretch; gap:1rem; }
  .hero-actions .btn{ width:100%; }
  .hero-actions .hero-note{ text-align:center; }
  .hero-stats{ padding:1.3rem 1.25rem 1.6rem; }
  .hero-stats .container{ grid-template-columns:1fr 1fr; gap:1.6rem 1.2rem; }
  .hero-stat b{ font-size:1.25rem; }
  .hero-stat span{ font-size:.64rem; }

  /* -- story -- */
  .story-media{ max-width:280px; margin:0 auto; }
  .ring-frame::before{ inset:-10px; }
  .ring-frame::after{ inset:-18px; }
  .story-copy{ margin-top:2.4rem; text-align:left; }
  .story-copy p{ font-size:.96rem; }
  .story-sig{ font-size:1.2rem; }

  /* -- who it's for -- */
  .for-grid .section-head, #for h2{ max-width:none; }
  .for-item{ padding:1rem 0; gap:.9rem; }
  .for-item p{ font-size:.96rem; }

  /* -- steps -- */
  .steps{ gap:2.2rem; }
  .step h3{ font-size:1.08rem; }

  /* -- transformations carousel -- */
  .tcarousel{ padding:0 2.6rem; }
  .tcarousel-arrow{ width:40px; height:40px; }
  .tcarousel-arrow.prev{ left:-.4rem; }
  .tcarousel-arrow.next{ right:-.4rem; }
  .tslide-imgs{ padding:.9rem; gap:.6rem; }
  .tslide-imgs.single img{ max-height:360px; }
  .tslide-imgs.double img{ max-height:340px; }
  .tslide-caption{ margin-top:1.1rem; font-size:.85rem; }

  /* -- faq -- */
  .faq-split{ grid-template-columns:1fr; gap:1.8rem; }
  .faq-media{ position:static; max-width:280px; margin:0 auto; }
  .faq-q{ padding:1.4rem 0; font-size:1rem; gap:1rem; }
  .faq-q .plus{ width:26px; height:26px; }
  .faq-a-inner{ padding-bottom:1.4rem; font-size:.92rem; }

  /* -- final cta -- */
  .final-cta h2{ font-size:clamp(1.7rem, 8vw, 2.1rem); max-width:none; }
  .final-cta p{ font-size:.96rem; }
  .final-choice{ flex-direction:column; align-items:stretch; gap:1rem; width:100%; }
  .choice{ max-width:none; width:100%; }
  #apply .btn{ width:100%; }

  /* -- footer -- */
  .footer{ padding:2.8rem 0 6.5rem; }
  .footer-cols{ gap:2.4rem; }

  .steps{ grid-template-columns:1fr; }
  .final-choice{ flex-direction:column; align-items:center; }

  /* -- apply form -- */
  .apply-form-wrap{ margin-top:2rem; }
  .apply-step-actions{ flex-direction:column-reverse; align-items:stretch; gap:.9rem; }
  .apply-step-actions .btn{ width:100%; }
  .apply-step-actions-single{ flex-direction:row; }
  .apply-back{ text-align:center; }
  .apply-success{ padding:2rem 1.5rem; margin-top:2rem; }
}

@media (max-width: 380px){
  .hero-copy h1{ font-size:1.7rem; }
  .tcarousel{ padding:0 2.2rem; }
  .tslide-imgs.single img{ max-height:300px; }
  .tslide-imgs.double img{ max-height:280px; }
}

/* ---------- Entry popup: priority list ---------- */
.pop-overlay{
  position:fixed; inset:0; z-index:2000;
  display:flex; align-items:center; justify-content:center;
  padding:1.25rem;
  background:rgba(52,12,10,.5);
  backdrop-filter:blur(6px);
  opacity:0; transition:opacity .4s var(--ease);
}
.pop-overlay[hidden]{ display:none; }
.pop-overlay.is-open{ opacity:1; }
.pop{
  position:relative;
  display:grid; grid-template-columns:1fr 1fr;
  width:100%; max-width:860px;
  background:var(--paper);
  border-radius:18px; overflow:hidden;
  box-shadow:0 40px 90px -30px rgba(52,12,10,.6);
  transform:translateY(14px) scale(.98);
  transition:transform .45s var(--ease);
}
.pop-overlay.is-open .pop{ transform:none; }
.pop-media{ position:relative; min-height:100%; background:var(--cream-deep); }
.pop-media img{ position:absolute; inset:0; width:100%; height:100%; object-fit:cover; }
.pop-body{ padding:2.6rem 2.4rem 2rem; }
.pop-close{
  position:absolute; top:1rem; right:1rem; z-index:3;
  width:38px; height:38px; border-radius:50%;
  border:1px solid var(--taupe-line);
  background:rgba(252,247,240,.9); color:var(--oxblood);
  font-size:1.35rem; line-height:1; cursor:pointer;
  transition:background .25s var(--ease);
}
.pop-close:hover{ background:var(--cream-deep); }
.pop-title{ font-size:clamp(1.9rem,4.2vw,2.5rem); line-height:1.02; margin-top:.5rem; }
.pop-rule{ display:block; width:52px; height:2px; background:var(--oxblood); margin:1rem 0 1.2rem; }
.pop-lead{ color:var(--charcoal-soft); font-size:1.02rem; line-height:1.55; margin-bottom:1.4rem; }
.pop-input{
  width:100%; padding:.95rem 1.1rem;
  font-family:var(--body); font-size:1rem; color:var(--charcoal);
  background:var(--white); border:1px solid var(--taupe-line); border-radius:10px;
  transition:border-color .25s var(--ease);
}
.pop-input:focus{ outline:none; border-color:var(--oxblood); }
.pop-submit{ width:100%; margin-top:.8rem; justify-content:center; }
.pop-fineprint{ margin-top:.9rem; font-size:.82rem; color:var(--charcoal-soft); line-height:1.5; }
.pop-success p{ font-size:1.05rem; color:var(--oxblood-deep); line-height:1.55; padding:.6rem 0 .2rem; }
.pop-dismiss{
  margin-top:1.4rem; padding:0;
  background:none; border:none; cursor:pointer;
  font-family:var(--body); font-size:.9rem; color:var(--charcoal-soft);
  text-decoration:underline; text-underline-offset:3px;
  transition:color .25s var(--ease);
}
.pop-dismiss:hover{ color:var(--oxblood); }

@media (max-width:720px){
  .pop{ grid-template-columns:1fr; max-width:420px; }
  .pop-media{ display:none; }
  .pop-body{ padding:2.4rem 1.5rem 1.8rem; }
}

/* ---------- Plans / pricing ---------- */
.plans-start{
  display:inline-block; margin-top:1rem;
  padding:.42rem 1.05rem; border-radius:100px;
  background:var(--oxblood); color:var(--cream);
  font-size:.76rem; font-weight:700; letter-spacing:.07em; text-transform:uppercase;
}
.plans-grid{
  display:grid; grid-template-columns:1fr 1fr; gap:1.4rem;
  max-width:940px; margin:2.8rem auto 0; align-items:stretch;
}
.plan{
  position:relative; display:flex; flex-direction:column;
  background:var(--paper);
  border:1px solid var(--taupe-line); border-radius:16px;
  padding:2.1rem 1.9rem 2.1rem;
}
.plan-featured{ border-color:var(--oxblood); box-shadow:0 26px 54px -30px rgba(52,12,10,.4); }
.plan-badge{
  position:absolute; top:-13px; left:1.9rem;
  padding:.34rem .9rem; border-radius:100px;
  background:var(--oxblood); color:var(--cream);
  font-size:.7rem; font-weight:700; letter-spacing:.07em; text-transform:uppercase;
}
.plan-name{ font-size:.8rem; font-weight:700; letter-spacing:.08em; text-transform:uppercase; color:var(--oxblood-soft); margin:0; }
.plan-price{ font-family:var(--display); font-size:2.6rem; line-height:1; color:var(--oxblood-deep); margin:.55rem 0 0; }
.plan-price span{ font-family:var(--body); font-size:1rem; font-weight:400; color:var(--charcoal-soft); }
.plan-note{ font-size:.85rem; color:var(--oxblood-soft); margin:.35rem 0 0; }
.plan-sub{ font-size:.97rem; color:var(--charcoal-soft); line-height:1.5; margin:1rem 0 1.3rem; }
.plan-list{ list-style:none; margin:0 0 1.6rem; padding:0; display:flex; flex-direction:column; gap:.72rem; flex:1; }
.plan-list li{ position:relative; padding-left:1.7rem; font-size:.97rem; color:var(--charcoal); line-height:1.4; }
.plan-list li::before{
  content:""; position:absolute; left:0; top:.06em;
  width:1.05rem; height:1.05rem; border-radius:50%;
  background:var(--oxblood);
  -webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='none' stroke='white' stroke-width='3' stroke-linecap='round' stroke-linejoin='round' d='M5 12l5 5L20 6'/%3E%3C/svg%3E") center/72% no-repeat;
          mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='none' stroke='white' stroke-width='3' stroke-linecap='round' stroke-linejoin='round' d='M5 12l5 5L20 6'/%3E%3C/svg%3E") center/72% no-repeat;
}
.plan-list li.lead{ padding-left:0; font-weight:600; color:var(--oxblood-deep); }
.plan-list li.lead::before{ content:none; }
.plan-btn{ width:100%; justify-content:center; margin-top:auto; }
@media (max-width:720px){
  .plans-grid{ grid-template-columns:1fr; max-width:420px; }
}

/* ---------- Challenge card + What's included ---------- */
.challenge-card{
  max-width:940px; margin:2.6rem auto 1.4rem;
  background:var(--paper); border:1px solid var(--oxblood);
  border-radius:16px; padding:2rem 2rem 2.1rem;
  box-shadow:0 26px 54px -30px rgba(52,12,10,.4);
}
.challenge-head{ display:flex; flex-wrap:wrap; gap:.6rem; align-items:center; margin-bottom:1.1rem; }
.challenge-tag{ padding:.42rem 1rem; border-radius:100px; background:var(--cream-deep); color:var(--oxblood-deep); font-size:.74rem; font-weight:700; letter-spacing:.06em; text-transform:uppercase; }
.challenge-start{ padding:.42rem 1rem; border-radius:100px; background:var(--oxblood); color:var(--cream); font-size:.74rem; font-weight:700; letter-spacing:.06em; text-transform:uppercase; }
.challenge-price{ font-family:var(--display); font-size:2.8rem; line-height:1; color:var(--oxblood-deep); margin:0 0 .7rem; }
.challenge-price span{ font-family:var(--body); font-size:1rem; font-weight:400; color:var(--charcoal-soft); }
.challenge-price em{ font-style:normal; font-family:var(--body); font-size:.78rem; font-weight:600; color:var(--oxblood-soft); background:var(--cream-deep); padding:.32rem .75rem; border-radius:100px; margin-left:.55rem; vertical-align:middle; letter-spacing:.02em; }
.challenge-sub{ color:var(--charcoal-soft); font-size:1rem; line-height:1.55; margin:0 0 1.4rem; max-width:640px; }

.included{ max-width:940px; margin:2.6rem auto 0; }
.included .eyebrow{ display:block; text-align:center; margin-bottom:1.5rem; }
.included-list{ list-style:none; margin:0; padding:0; display:grid; grid-template-columns:1fr 1fr; gap:1rem 2.2rem; }
.included-list li{ position:relative; padding-left:1.95rem; font-size:1rem; color:var(--charcoal); line-height:1.45; }
.included-list li::before{
  content:""; position:absolute; left:0; top:.05em; width:1.2rem; height:1.2rem; border-radius:50%; background:var(--oxblood);
  -webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='none' stroke='white' stroke-width='3' stroke-linecap='round' stroke-linejoin='round' d='M5 12l5 5L20 6'/%3E%3C/svg%3E") center/70% no-repeat;
          mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='none' stroke='white' stroke-width='3' stroke-linecap='round' stroke-linejoin='round' d='M5 12l5 5L20 6'/%3E%3C/svg%3E") center/70% no-repeat;
}

/* ---------- Book a call ---------- */
.book-intro{ max-width:640px; margin:1.1rem auto 0; color:var(--charcoal-soft); font-size:1.05rem; line-height:1.6; }
.book-grid{ display:grid; grid-template-columns:.85fr 1.15fr; gap:2.4rem; max-width:1020px; margin:2.8rem auto 0; align-items:start; }
.book-coach{ position:relative; border-radius:14px; overflow:hidden; }
.book-coach img{ width:100%; aspect-ratio:4/5; object-fit:cover; display:block; }
.book-coach-cap{ position:absolute; left:0; right:0; bottom:0; padding:1.5rem 1.2rem 1rem; background:linear-gradient(to top, rgba(52,12,10,.72), transparent); color:var(--cream); }
.book-coach-cap span{ display:block; font-size:.7rem; letter-spacing:.12em; text-transform:uppercase; opacity:.85; }
.book-coach-cap strong{ font-family:var(--display); font-size:1.5rem; font-weight:500; }
.book-points{ list-style:none; margin:1.3rem 0 0; padding:0; display:flex; flex-direction:column; gap:.6rem; }
.book-points li{ position:relative; padding-left:1.5rem; font-size:.95rem; color:var(--charcoal); line-height:1.4; }
.book-points li::before{ content:""; position:absolute; left:0; top:.5em; width:.5rem; height:.5rem; border-radius:50%; background:var(--oxblood); }
.book-results-label{ display:block; margin:1.6rem 0 .7rem; }
.book-results{ display:grid; grid-template-columns:1fr 1fr; gap:.7rem; }
.book-results img{ width:100%; aspect-ratio:1/1; object-fit:cover; border-radius:10px; display:block; }

.book-form-wrap{ background:var(--paper); border:1px solid var(--taupe-line); border-radius:16px; padding:2rem 1.9rem; }
.book-form{ display:flex; flex-direction:column; gap:1rem; }
.book-row{ display:grid; grid-template-columns:1fr 1fr; gap:1rem; }
.book-field{ display:flex; flex-direction:column; gap:.4rem; font-size:.82rem; font-weight:600; letter-spacing:.02em; color:var(--oxblood-deep); }
.book-field input, .book-field textarea, .book-field select{
  font-family:var(--body); font-size:1rem; font-weight:400; color:var(--charcoal);
  background:var(--white); border:1px solid var(--taupe-line); border-radius:10px; padding:.8rem .9rem; width:100%;
}
.book-field textarea{ resize:vertical; }
.book-field input:focus, .book-field textarea:focus, .book-field select:focus{ outline:none; border-color:var(--oxblood); }
.book-check{ display:flex; align-items:flex-start; gap:.6rem; font-size:.9rem; font-weight:400; color:var(--charcoal-soft); line-height:1.4; cursor:pointer; }
.book-check input{ margin-top:.15rem; accent-color:var(--oxblood); flex:0 0 auto; }
.book-submit{ width:100%; justify-content:center; margin-top:.4rem; }
.book-error{ color:#8a2b22; font-size:.9rem; }
.book-alt{ font-size:.9rem; color:var(--charcoal-soft); text-align:center; margin:.2rem 0 0; }
.book-alt a{ color:var(--oxblood); text-decoration:underline; text-underline-offset:2px; }
.book-success{ text-align:center; padding:1.5rem .5rem; }
.book-success h3{ margin-bottom:.5rem; }

@media (max-width:760px){
  .book-grid{ grid-template-columns:1fr; gap:1.6rem; max-width:520px; }
  .book-row{ grid-template-columns:1fr; }
  .challenge-price{ font-size:2.4rem; }
}

/* ---------- Results marquee (infinite scroll) ---------- */
.marquee{
  margin-top:2.6rem; overflow:hidden;
  -webkit-mask-image:linear-gradient(90deg, transparent, #000 5%, #000 95%, transparent);
          mask-image:linear-gradient(90deg, transparent, #000 5%, #000 95%, transparent);
}
.marquee-track{ display:flex; gap:1rem; width:max-content; animation:marquee-scroll 70s linear infinite; }
.marquee:hover .marquee-track{ animation-play-state:paused; }
.marquee-item{
  position:relative; flex:0 0 auto; margin:0;
  height:clamp(300px,42vw,400px);
  border-radius:12px; overflow:hidden; background:var(--cream-deep);
  box-shadow:0 16px 34px -20px rgba(52,12,10,.42);
}
.marquee-item img{ height:100%; width:auto; display:block; }
.marquee-item .tag{
  position:absolute; left:.7rem; bottom:.7rem; margin:0;
  background:rgba(252,247,240,.92); color:var(--oxblood-deep);
  font-size:.68rem; font-weight:700; letter-spacing:.06em; text-transform:uppercase;
  padding:.34rem .72rem; border-radius:100px; box-shadow:0 2px 8px rgba(52,12,10,.14);
}
@keyframes marquee-scroll{ from{ transform:translateX(0); } to{ transform:translateX(-50%); } }
@media (prefers-reduced-motion:reduce){
  .marquee{ overflow-x:auto; -webkit-mask-image:none; mask-image:none; }
  .marquee-track{ animation:none; }
}